We are probably the vainest culture that has ever existed. All our public figures are primarily concerned with their images in order to gain or maintain or increase their following and popularity. They and their parties employ professional ‘handlers’, ‘spin-doctors’, and image-makers to make sure they always ‘appear to best advantage’ as they announce anything and everything in just the right setting with just the right wording and approving audience. In any contest of optics versus substance we know always know which will win out.